Carbacio Group embeds senior leadership directly into your business — CEO, COO, CTO, or CMO — on a fractional basis. You get founder-level judgment and hands-on execution across strategy, operations, technology, and growth, without the salary, the equity, or the year-long search. We’ve run this exact model with a live client: two of our partners currently sit as embedded COO and CTO inside a growing operator’s business, working alongside their team every week. This isn’t advisory — we sit in the seat, run the function, and are accountable for the result.
Fractional leadership sits alongside our three core services — not as a replacement, but as a higher-tier way to work with us: founder-level judgment and hands-on execution, embedded in your business.
We don’t hand you a slide deck and leave. We run the function and are accountable for the result — the same way our partners are embedded as COO and CTO inside a live client today.
When you engage a Fractional CTO, you get Jeff. When you engage a Fractional COO, you get Nick. No rotating consultants, no junior roster.
You get the same caliber of decision-making at a fraction of the cost and commitment of a full-time hire — structured so we only look good if you do well.
A Fractional CEO from Carbacio Group brings outside perspective and inside accountability at the same time. We set direction, align the team around it, and make the calls that determine whether the year is a good one — pricing, growth strategy, partnership decisions, capital allocation, and the hard trade-offs that get avoided when there’s no one whose job it is to decide.
This role is led by Nick Carbacio, who built his career from the sales floor to General Manager to the executive suite across multiple dealership rooftops before co-founding Carbacio Group. That path matters: it’s the difference between a CEO who theorizes about operations and one who has personally carried a number, run a sales floor, and sat in the GM’s chair when the month wasn’t going right. Prior consulting work under his direction produced a documented $3.36M annualized profit improvement, a 27% reduction in operating expenses, and 80% growth in sales volume for a client — proof of the same operator discipline he brings into your seat.
Weekly or biweekly executive rhythm — priorities, decisions, follow-through.
Direct ownership of strategic initiatives, not just recommendations.
Alignment across your leadership team so decisions actually stick.
A second signature on the calls that are too big to make alone.
Best fit: Owner-operators in the $5M–$50M range who need executive bandwidth, not another consultant.
A Fractional COO from Carbacio Group takes ownership of the day-to-day engine — sales process, delivery, team performance, and the operational discipline that turns a good business into a scalable one. This is the role we already run live: our COO partner is embedded inside an active client relationship today, working weekly discovery, diagnostics, and executive coordination as part of the operating team, not from the outside.
We don’t audit your operations and hand you a report. We run them.
Ownership of sales process, pipeline discipline, and close rates.
Diagnosing where operational time and money are leaking.
Direct coordination with your team and vendors — recruiting, delivery, follow-through.
Standing accountability for hitting the numbers, not just reporting on them.
Best fit: Businesses with real revenue and real operational chaos — leads dying on the vine, no consistent follow-up, growth outpacing process.
A Fractional CTO from Carbacio Group owns your technology stack, your build roadmap, and the AI-era systems that are becoming table stakes for growing businesses — CRM, automation, website infrastructure, and the technical foundation that AI search engines and buyers both depend on to find and trust you.
This is proven, not theoretical. We’re the embedded CTO on an active client engagement today — full technical ownership of a multi-site web portfolio, CRM buildout, automation stack, and reporting infrastructure, delivered as a working part of that client’s leadership team.
Full technical infrastructure ownership: hosting, deployment, CRM, automation.
Building and shipping the tools your business actually needs — calculators, scorecards, dashboards, custom software.
AI visibility and technical SEO/AEO/GEO built into the foundation, not bolted on after.
Direct, hands-on build work — not a technology roadmap someone else has to execute.
Best fit: Businesses that need real software and systems built and maintained, not just a technology opinion.
A Fractional CMO from Carbacio Group owns growth marketing and AI-era visibility — the discipline of making sure your business is the one AI engines and search recommend when a buyer is looking for what you sell. This role is led by Jeff Hatfield, who developed the Carbacio Stack℠, our proprietary SEO + AEO + GEO methodology, and runs it as a full marketing function, not a one-time audit.
The proof is a live engagement with Jessica Ward of The Box Method. Jeff significantly improved her website, built out a full LinkedIn outreach strategy, launched a newsletter, produced multiple one-pagers, and ran AI SEO work that has delivered a 3x increase in website traffic in six weeks. That’s the same operating model a Fractional CMO engagement runs inside your business — full ownership of the growth function, not a single deliverable.
Ownership of AI visibility, SEO, and content strategy — becoming the company AI recommends.
Outbound and LinkedIn growth systems, built and run, not just recommended.
Messaging, positioning, and go-to-market decisions owned end to end.
Monthly visibility tracking across ChatGPT, Perplexity, and Claude, with a clear roadmap for what moves the needle next.
Best fit: Businesses with a real product or service that AI search and modern buyers simply can’t find yet.
Full-time executive hires are slow, expensive, and hard to walk back if they’re wrong. Fractional leadership gets you the same caliber of decision-making, embedded in your business, at a fraction of the cost and commitment — and it’s structured so we only look good if you do well.
We don’t run this like a staffing agency. Carbacio Group’s founding partners are the ones in the seat. When you engage a Fractional CTO, you get Jeff. When you engage a Fractional COO, you get Nick. No bench, no rotating consultants.
A fractional executive is a senior leader — such as a CEO, COO, CTO, or CMO — who is embedded in a business part-time rather than hired full-time. At Carbacio Group, a fractional leader sits in the seat, runs the function, and is accountable for outcomes, giving owner-operators founder-level judgment and hands-on execution without the salary, equity, or year-long search of a full-time hire.
Carbacio Group offers Fractional CEO, Fractional COO, Fractional CTO, and Fractional CMO engagements for privately held businesses in the $5M to $50M revenue range. Nick Carbacio leads Fractional CEO and COO engagements; Jeff Hatfield leads Fractional CTO and CMO engagements. Carbacio Group does not currently offer a Fractional CFO.
Consulting and advisory typically produce recommendations and a report. Carbacio Group's fractional leaders are hands-on and accountable for the result — they run the function as part of the client's leadership team. Two Carbacio partners are currently embedded as COO and CTO inside an active client's business, working alongside the team every week rather than advising from the outside.
The founding partners are the ones in the seat. When you engage a Fractional CTO or CMO, you work with Jeff Hatfield, who developed the Carbacio Stack SEO + AEO + GEO methodology. When you engage a Fractional CEO or COO, you work with Nick Carbacio, who built his career from the automotive sales floor to General Manager to the executive suite. There is no bench and no rotating roster of junior consultants.
Fractional leadership is built for privately held, owner-operated businesses in the $5M to $50M annual revenue range — large enough to need real executive bandwidth, small enough that a full-time C-suite hire is slow, expensive, and hard to reverse. It fits owners who need someone accountable in the seat, not another advisor.
No. Carbacio Group currently offers Fractional CEO, COO, CTO, and CMO engagements. It does not offer a Fractional CFO.