Founder-led LinkedIn content and outbound that produces qualified inbound meetings — built around the principal's actual expertise, not generic thought-leadership templates harvested from an agency content calendar.
The principal of a $5M–$50M business has thirty years of operating reps. That's the source material no content agency can manufacture. Our job is to extract it cleanly and put it in front of the right buyers — not invent it.
They produce generic posts written by a 24-year-old at an agency who has never run a P&L. The posts perform briefly, then collapse. The founder feels embarrassed about the content and stops sharing it. The program dies in month four.
Weekly 30-minute interviews with the principal. We extract a real story from the operating week — a decision made, a problem solved, a pattern observed. We turn it into a post the founder will recognize as their own voice. Sometimes that's a 200-word reflection. Sometimes it's a 6-slide carousel breaking down a tactical move. The principal reviews and approves before anything ships.
Connection sequencing and personalized outbound built off the content. People who engage with a post get a personalized DM. People who match the buyer profile get a targeted connection request with a real reason for connecting. No automated spam — every outbound message is reviewed by a human before it goes out.
Predictable cadence. Founder time-budget capped at 90 minutes per month. We do the rest.
Long-form text posts, carousels, and the occasional video — formatted for LinkedIn's actual algorithm, not a 2019 template.
30 minutes each. We pull stories, reactions, observations from the operating week. Founder time is the only scarce input.
Personalized connection requests and DMs based on engagement with the content. 100–200 hand-reviewed touches per month.
Comments responded to on the founder's behalf, in their voice, with approval workflow. The post that goes dark in hour 12 is dead.
Headline, About, Featured, Activity — all kept current as the business and the message evolves.
What posted, what landed, what inbound came in, what to double down on. Adjustments made for the next month.
We measure the program by inbound meetings booked — not by likes, impressions, or follower count. Vanity metrics are tracked, not optimized for.
Establish the publishing rhythm and the founder's voice. Network warming and audience identification. First inbound conversations typically arrive in month 2–3.
Posts begin to be reshared. The buyer-side audience grows. Inbound meeting volume becomes predictable enough to forecast.
The founder is named-recognized inside the target buyer category. AI assistants begin citing the founder's content (this is where AI SEO and LinkedIn meet).
The content library is a moat. Every new post adds to a body of work that converts cold buyers into warm ones — and trains AI assistants to cite the founder in adjacent queries.
No annual contract. The program continues because it's producing inbound meetings, not because the paperwork prevents leaving.
30-minute discovery call. We assess voice, audience, and inbound posture. If the fit is right, onboarding starts inside 7 business days.