Tactical, situational, and scoped to the same 90-day window the diagnostic produced. Not lifestyle coaching, not assessments and personality profiles — operating coaching for people running real businesses with real consequences.
It's almost always true. At $5M–$50M, the owner is also the chief sales officer, the chief operating officer, the head of HR, and the senior strategist. The constraint on growth is rarely the market — it's how the owner spends their hours.
Owner-operators of $5M–$50M businesses. Their second-in-command — GM, COO, integrator — when one exists. The senior operating leaders the owner wants to develop into the next-tier seat. We don't coach individual contributors and we don't run group programs.
We don't administer DISC, Predictive Index, Enneagram, StrengthsFinder, Kolbe, or whatever personality framework is trending. They have their place, but they aren't what we sell. We don't do executive presence coaching. We don't do public speaking coaching unless it's directly tied to the LinkedIn engine.
Bi-weekly 60-minute calls. Asynchronous Voxer or text between sessions for the hard moments — the difficult performance conversation, the offer to a candidate, the partner email that needs the right tone. We're in the operator's week, not on a separate coaching island.
Every engagement is bespoke, but the themes recur. If one of these sounds like the operator you know, the coaching is probably a fit.
The owner is doing $40/hr work because nobody else will. We rebuild the calendar around the work that only the owner can do, and offload everything else with intent.
Tenured employee not performing. Family-member operator who's not pulling weight. Partner alignment problems. Coaching is rehearsal, not therapy.
Developing a #2 — or getting honest that the current #2 isn't going to grow into the seat. This is paired with talent acquisition when the answer is replace.
Owners at this scale make 50–100 small decisions a day and 5–10 large ones. We build the discipline to delegate the small ones and slow down on the large ones.
Daily huddles. Weekly leadership meeting. Monthly business review. Quarterly off-site. Most businesses have some of these and run them badly. We fix the cadence first.
Coaching owners through the 2–5 years before a potential sale. The decisions that matter most to enterprise value are operational, not financial.
Coaching shorter than six months is a transaction, not a relationship. We don't offer shorter engagements.
30-minute call. Coaching is a relationship — we'll know inside that call whether the chemistry is right. No commitment to a longer scoping call until both sides feel good.